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& nbsp; & nbsp; & nbsp; when the sports marketing is increasingly favored by businesses, the quadrennial World Cup naturally became the public arena to another arena of business. & Nbsp; & nbsp; & nbsp; & nbsp; and Zidane kick ghost unpredictable arc assists, let Henry Selecao finally break the door, dropped the World Cup, Brazil's biggest "bet" The world's largest sports brand Nike, also fell at the feet of its top rival Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; So far, the team into the World Cup semi-finals, Nike sponsored chips remaining in the hands of Portugal, and Adidas in addition to the local advantage to become the official World Cup Sponsored outside, his hand there to win the biggest voice in Germany and France, two trump cards. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas occupation World Cup & nbsp; & nbsp; & nbsp; & nbsp; Although Europe's largest sporting goods company in Germany, Adidas had to ? 3.1 billion acquisition the world's third-ranked US Reebok, but both it and the United States $ 15 billion last year, Nike's sales are still 20 billion to $ 3 billion gap. & Nbsp; & nbsp; & nbsp; & nbsp; but so is the heart of Nike football series has been the sole leader Nike Adidas fields. In the European market, accounting for 36% of Adidas soccer commercial ma cheap air jordans rket share, accounting for 32% of Nike; in the US market, Adidas is as high as 48 percent, only 32 percent of Nike. & Nbsp; & nbsp; & nbsp; & nbsp; on the eve of its current home in the Adidas World Cup held in Germany, Adidas chief executive Herbert Hainer said:? "This will be our biggest ever promotion strategy, our goal is to occupy the World Cup "& nbsp; & nbsp; & nbsp; & nbsp;". First Financial Daily "survey was informed that the first sponsor of FIFA rely status, not only swept Adidas the game of football with the supply, but also to provide equipment for all World Cup referee, caddy, staff, volunteers and the standard-bearer, David Beckham, Zinedine Zidane and other famous players will also use Adidas equipment. They also bought the 12 World Cup billboard and TV advertising rights inside and outside, which makes Nike, Puma and other international brands, "nowhere to intervene." & Nbsp; & nbsp; & nbsp; & nbsp; during the World Cup, according to the relevant institutions predict that the world will have about 320 million people watching the World Cup on television, this figure increased by 10% over the 2002 World Cup. & Nbsp; & nbsp; & nbsp; & nbsp; to this end, policy makers Adidas hopes the 2006 World Cup a record sixth consecutive year of double-digit growth Cheap air jordans for sale in history. This one, with football-related products are locked target 1 billion euros in sales. & Nbsp; & nbsp; & nbsp; & nbsp; ". Sales of World Cup products even better than we expected, we doubled sales during the World Cup, an increase of over 95%" who does not Adidas is willing to disclose the names of Chinese dealers said. & Nbsp; & nbsp; & nbsp; & nbsp; It is reported that Adidas plans to sell 500,000 German national team jersey and more than 1.5 million of the Adidas brand all kinds of T-shirts. The design of the World Cup "team spirit" football since last December, has sold 10 million worldwide, is expected to end this year, but also to sell 5 million. Preliminary statistics, Adidas World Cup advertising to pay for the cost of up to $ 200 million. But the company optimistic forecast, which will increase sales of Adidas $ 1.5 billion. & Nbsp; & nbsp; & nbsp; & nbsp; Nike lost & nbsp; & nbsp; & nbsp; & nbsp; This time, Nike sponsored, including Brazil 8 entries team. The last World Cup, Nike-sponsored Brazil beat Adidas-sponsored German team, won the World Cup. & Nbsp; & nbsp; & nbsp; & nbsp; However, with the progress of events, Nike's dream becoming a nightmare. Analysts and the media that the amount of sponsorship Nike and Brazil is estimated to reach te cheap air jordans online ns of millions each year, should not exceed the amount of sponsorship Adidas and the German team, which is Nike's largest investment in this World Cup. But with Brazil eliminated by France, Portugal upset the chance to enter the semi-finals, appeared in the final of the Nike brand is rather low. & Nbsp; & nbsp; & nbsp; & nbsp; Germany striker Miroslav Klose is Nike's contract star, if he wear Nike shoes to participate in the World Cup, will get a ? 2 million contract to get the World Cup if Golden Boot, it will receive an additional 4 million euros. But Adidas is a German team of long-term fixed-sponsor, the contract clearly stipulates that during the World Cup Klose only wear Adidas sneakers on behalf of national team. & Nbsp; & nbsp; & nbsp; & nbsp; "During the World Cup, Nike's sales, although growth, but only 15% to 20%, far lower than Adidas." Nike in the Chinese market, a dealer FIG. And on June 27, Nike announced May 31 to the end of the fiscal 2006 fourth quarter earnings, the Nike's profit was only $ 330 million, representing a downward trend. Among them, the Europe, America Product revenue shoes were decreased. & Nbsp; & nbsp; & nbsp; & nbsp; industry estimates, during the World Cup Nike invest about $ 100 million, but for now, it has been far from Adidas ope foamposites for cheap ned., who co - operated by Yamamoto Teruji and Y-3, recently created the classic Stan Smith adidas". 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